Advertising is a lot like a long island iced
tea; it’s the perfect blend of ingredients to get your spirits high.
Advertising must make a similar blend with not quite the same ingredients but
having the perfect effect. It should kick them like the perfect cocktail and
make them want to buy more. Needless to say, your ultimate advertising goal is
sales and profits.
Now every target audience has its own peculiar
traits and needs to be deal with differently. So coming back to Long Island
Advertising and not the Iced tea this time.
With an overall population of over 7.6 million
people and its strategic location in New York, US, this island makes a good
prospective audience for advertising and sales. It is important to know your
target audience well enough to sell your product to them. Nobody can know them
better than a long islander himself. The long islanders have their own big
market.
Their main occupation is fishing and to quite an
extent even tourism. These details are important, so you can structure either
your product or your sales around their needs.
While trying to sell your brand or product in a
new place your best bet would be to get in touch with a local agency, in this
case Long Island Advertising
agencies. There are some local agencies like CGT Advertising, Austin and
Williams Advertising, EGC Advertising and others.
If you are an outsider and don’t know whom to
put your trust in, go to any good advertising agency in the country with a
global reach that can guarantee you research and results.
Once you’ve selected an agency based on your
requirements it’s time to learn your strategy. It could be direct marketing or
advertising via social media depending on your target audience and your agency
research. If your agency seems to be doing a good job they will show you
results, but it’s going to take time. Smart work, strategizing and patience are
important.
Depending on the results re-plan, act on it and
wait for results or try a new target audience. Its human beings we are talking
about there is no 100% guarantee on anything. If your done selling yourself on
my island and it didn’t work out for you then try another location.
Good Luck and don’t give up.
